Frequently Asked Questions

Q1: What is the value of talking to a Rafiki?


A: History has demonstrated that people of African descent have few, if any, true allies. Members of the Diaspora, even if native-born in a country like the U.S. or Canada, often experience systemic and institutional racism on a daily basis, whether they are consciously aware of it or not. Many experience feelings of being an outsider. Additionally, many experience difficulty being heard and experiencing relatability in their closest relationships.

The impact of this lifestyle can create feelings of stress, loneliness and isolation. These feelings are directly related to less than desirable relationships and a number of negative health outcomes like heart disease and high blood pressure.

Meaningful conversations with Rafikis represent a new yet ancient first level of support for our communities. A good conversation with a Rafiki creates a sense of belonging, unity, strength and joy. All of these qualities are proven to prevent and address negative emotions and support a life of well-being. 

Q2: What is the difference between a Rafiki, coach and a therapist?

A: Rafikis are professional communicators that focus on seeing the best in you and sharing meaningful conversations with you about your life in the moment. You direct these conversations. A successful outcome of a Rafiki Talk is for you to enjoy the experience of being heard and connecting with another soul who can relate to you as a member of the Black community or African Disapora. Learning something new and wonderful about yourself, which usually happens, is icing on the cake.


The focus of coaching is to partner with a client for the purpose of increasing awareness and achieving an agreed upon outcome or way of being. Coaching is also guided by the client and is focused on the future. 

Therapists focus on the past. They are skilled at uncovering, identifying and helping to heal emotional wounds and traumas.

Q3: What kind of conversations can I have with my Rafiki?


A: There four types of conversations that you might choose to have with your Rafiki.

General - You can talk about anything meaningful to you (weather, sports, grand kids or a promotion at work) with no agenda.

Listening Only - You talk and your Rafki listens. This is ideal for situations where you may be experiencing grief and loss (loss of a loved one, divorce, loss of a job, moving, loss of a pet, etc.)

Transformative - Express your wishes and dreams, celebrate your successes and challenge your old ways of thinking with your Rafiki. Explore new possibilities for a brighter future.

Brainstorming - Collaborate with your Rafiki to come up with new ideas or solve a specific problem that must be addressed immediately.

Q4: Is RafikiNow only for people of African Descent?


A: No. Although RafikiNow centers people of African descent and is designed first and foremost for that community all are welcomed and invited to have RafikiTalks.

Q5: How confidential is RafikiNow?


A: RafikiNow does not record, document or store the content of your calls. All Rafikis sign a confidentiality agreement and agree to keep calls in confidence unless self-harm or the harm of another is communicated and expected or if subpoenaed by a court of law.

​​Q6: What if I already have a therapist or coach? Can I still talk to a Rafiki?


A: Yes. The goals of Rafikis, coaches and therapist are different and can be complementary (see Q2). However, Rafiki Talks are no substitute for working with a coach or licensed therapist. If you are undergoing therapy on a regular basis for a serious mental health condition, it is recommended that you consult your therapist before using the RafikiNow platform.

Q7: What if I need to talk to a licensed therapist?


A: If after a Rafiki Talk, you and your Rafiki believe you need to speak with a licensed therapist, you can request a list of therapists in your area who specifically support members of the Black community.

Q8: Can Rafikis give me advice?


A: Rafikis are trained to avoid giving advice and instead are encouraged to invite you to find the answers you need within.  They may share views based on their lived experiences but this in no way constitutes advice and should not be taken as such.

Q9: How can I become a Rafiki?


A: Rafikis go through an extensive training and personal development process that lasts several weeks.  Please text us if you would like to learn more.

Q10: What if I don't have the money to talk to a Rafiki?


A: Rafki Talks are priced to be affordable for everyone. However, if you are in need of financial support, please ask about our non-profit partner scholarship program. Please know that the availability of these funds vary throughout the year and are available on a first come, first served basis.

Q11: Can I buy a gift certificate for a friend or loved one?


A: Yes. Just text us and we will set it up.

Q12: Can I talk to the same Rafiki every time?


A: It depends. All of our Rafikis are trained to support and provide a high quality of connection and service. It is encouraged that you give yourself permission to talk with different Rafikis so you get the benefit of different perspectives.